It’s the 21st century, and in the modern world of dining, it takes more than great service and delicious food to make in the restaurant industry. Chances are, the majority of your customers are on some social media platform. Twitter, Facebook, LinkedIn, Pinterest, Instagram – there are a multitude of social media outlets that can be utilized to reach your customers at little to no cost to you.
With the ability to give a first impression, spread a viral campaign, and market to a growing population of internet-savvy customers, social media is one of the best investments of time, money, and effort when it comes to marketing your restaurant.
In fact, statistics show that it’s important now more than ever to start incorporating social media into your marketing campaigns because:
- 86% of people skip TV commercials.
- 44% of direct mail is never opened.
- 91% of people have unsubscribed from company emails they previously opted into.
If you’re on social media but not seeing the results you’re looking for, it’s time to rethink your social media marketing strategy. Here are a few tips to incorporate based on successful social media profiles in the restaurant industry:
Create a niche-styled tone.
Your restaurant has a theme, and your customers usually fall into a type of niche. Base the tone of your posts on this style to help highlight what makes your restaurant unique while connecting with your customers through appropriate tone.
Your platforms are only as effective as their engagement. Encourage users to ‘like’, ‘check in’, and post their own content for a more effective website. In gaining interactive customers, you help solidify loyalty to current patrons. As a bonus, this helps lure other users to your page and also interact.
Post effective content.
Social media should not be used the same as a billboard ad. You have the opportunity to post content on a daily basis, so ensure that the content you do post keeps your customers interested in what you have to say. Think of unique content as a 3:1 ratio with ‘1’ being blatant advertising and ‘3’ being any other type of content.
Listen to your customers.
This should be used in all aspects of your business, but it holds extra value in social media. Your customers have the ability to review and rate your business, which can be helpful for resolving any issues. Respond to their comments, tweets, and posts directed toward your restaurant.
If you’re not sure where to start, take a look at the Top 25 Restaurants on Social Media (as listed by Forbes). See how they engage with their user databases, and take a few hints from these winners in the digital game. For a more detailed guide, check out The Expert Guide to Restaurant Social Media crafted by our friends at TouchBistro. It offers detailed how-to’s on implementing social media campaigns for your restaurant.
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